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Branding

Web Design

Campaign Activation

Pride & Advocacy
Campaign

Overview

About The Project

Together for Change is a national campaign for The Enchanté Network (TEN), Canada’s largest network of 2SLGBTQIA+ organizations. The initiative was created to connect fundraising, event activation, and multi-channel communications under one clear, cohesive system. 

Bringing together over 200 member organizations nationwide, this campaign serves as a movement-building initiative designed to mobilize communities, drive fundraising, and foster national solidarity across urban, rural, and remote regions.

Project Detail
  • Client: The Enchanté Network
  • Industry: Non-profit, 2SLGBTQ+ Advocacy
  • Location: Edmonton, AB, Canada
Visit Client's Website
Challenges
  • Fragmented Network Touchpoints:
    Unifying fundraising, event messaging, and social media under a single cohesive system without losing local character.
  • Anti-Corporate Identity:
    Building a bold visual style and voice that reflected real grassroots community strength instead of superficial corporate messaging.
  • Multi-Designer Consistency:
    Creating comprehensive visual rules to keep digital, print, and social media assets consistent across different creative teams.
  • Geographic Isolation:
    Connecting over 200 scattered, underfunded organizations across the country into one shared national narrative.
My Approach
  • Strategic Copy & Messaging:
    Built the campaign narrative around the slogan "No movement about us, without you"—a spin on "Nothing about us without us" that turns passive supporters into active participants and unifies scattered groups across web, print, and social channels.
  • Scalable Brand System & Toolkits:
    Created a complete Campaign Brand Guide alongside reusable Canva decks, merch designs, and social media templates so any team member could quickly produce on-brand graphics.
  • Digital Infrastructure & Outreach:
    Custom-coded and styled the Raisely fundraising hub and structured a multi-phase social media rollout featuring regional spotlights to build cross-country connection.

Canva

Templates

Campaign Messaging

Adobe Illustrator

Messaging Framework

To ensure the campaign resonated across all touchpoints, I drafted a holistic messaging framework that bridged the gap between high-level strategy and creative execution. 

This system included:

  • Creative Concept
  • Purpose & Emotional Hook
  • Strategic Foundation
  • Messaging Pillars & Narrative
  • Visual Strategy & Creative Direction
  • Words and Phrases We Move With
View Brand Guidelines

Brand Design

Visual Guidelines

Branded Fundraising Website

Built and custom-coded a dedicated Raisely web hub styled to match the campaign identity. The site provided a user-friendly space for both individual and team donations, allowing local groups to easily raise funds for their initiatives while staying connected to the national movement.

Visit Website

Javascript

CSS

HTML

Raisely