Brand & Digital Strategy
Stephanie Blanco is a health and life insurance agent whose practice relied on word-of-mouth referrals. While her operation was successful, the lack of a formal web presence limited her market reach and made it difficult for prospective clients to verify her credentials. Leading creative direction and brand strategy, I guided the end-to-end transformation of her […]
Digital Realignment and SEO Strategy
Eyecare Studio is a local eye care clinic in Calgary, AB, led by Dr. Alison Harapiak. While the clinic had an established foundation, its online presence lacked optimization for search engine visibility, patient acquisition, and streamlined navigation. The project focused on a full website realignment and local market research strategy, combining competitive positioning, keyword mapping, […]